Grow Our Economy

Front Door & Beyond

Growth for every single neighborhood

"Downtown is Lynchburg's front door, and it must look great to attract outside capital. But a true executive knows you cannot ignore the rest of the house. We must ensure that economic growth, safety, and infrastructure improvements reach every single corner of our city."

Dave Henderson
The Challenge
The Current Reality

A Tale of Two Cities

For years, our economic development strategy has felt completely lopsided to the average resident. The vast majority of high-profile incentives, streetscape improvements, and marketing dollars are funneled almost exclusively into Downtown Lynchburg.

While a thriving downtown is essential, this hyper-focus has left vital commercial corridors, like Campbell Avenue, Fort Avenue, Timberlake Road, and Wards Road, feeling like afterthoughts to the city. When the city neglects the infrastructure and aesthetic appeal of the neighborhoods where the majority of our citizens actually live and shop, it creates a tale of two cities. It breeds resentment among taxpayers who feel they are subsidizing downtown's success while driving on potholes in their own commercial districts.

Systemic Deficit Active Obstacle

Lopsided Focus

While downtown thrives, the majority of high-profile incentives and marketing dollars ignore the areas where most residents actually live and shop.

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The Action Plan
The Action Plan

Dave's Neighborhood Revitalization Blueprint

01 Anchor the Corridors
02 Neighborhood Commercial Nodes
03 The "Fix It First" Policy
Strategic Specification: Initiative 01

Anchor the Corridors

Dave will direct the city's economic development team to identify and incentivize "anchor projects" in our forgotten commercial corridors. By upgrading the streetscapes and incentivizing private investment on Fort Ave, Campbell Ave, and Timberlake, we will revitalize the daily shopping districts our residents actually use.

Scope of Work & Objectives
Identify and incentivize specific anchor projects in forgotten commercial corridors.
Upgrade streetscapes to attract private investment along Fort Ave, Campbell Ave, and Timberlake.
Revitalize the daily shopping districts that the majority of our residents actually use.
The Evidence
Evidence & Research

Why Neighborhood Growth Matters

Case Study 01 Polycentric City
Case Study 02 Streetscape ROI
Case Study 03 Hub Multiplier
Economic Abstract

The Polycentric City Advantage

Polycentric cities are organized around multiple, self-sustaining economic hubs rather than a single downtown core. Data shows these urban networks rebound from financial crises significantly faster, reduce spatial mismatches between jobs and housing, and dramatically mitigate traffic gridlock by dispersing commuter flow across multiple nodes.

Certified Case File Research Study

Rapid Recovery

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