Grow Our Economy

Strategic Tax Incentives

Attracting and keeping businesses to Lynchburg with incentives

"We must treat city tax revenue like a business investment. You don't grow an economy just by cutting costs; you grow it by utilizing targeted tax incentives that yield a massive return on investment for our citizens."

Dave Henderson
The Challenge
The Current Reality

A Scarcity Mindset

Right now, there is a political mindset in City Council that views any tax incentive or public-private partnership as a "giveaway." This scarcity mindset paralyzes our city's economic potential. When leadership refuses to partner with developers or high-yield businesses because of political optics, we inevitably lose those transformative projects to neighboring counties or competing cities.

We end up fighting over pennies while leaving millions of dollars in future tax revenue on the table. A city that only focuses on cutting costs without strategically investing in growth is a city preparing to stagnate. When we fail to incentivize the big projects, the burden of paying for city services and schools falls entirely onto the shoulders of the residential property taxpayer.

Systemic Deficit Active Obstacle

Scarcity Mindset

Viewing every public-private partnership as a giveaway completely paralyzes our city's economic potential, driving transformative projects to competing counties.

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The Action Plan
The Action Plan

Dave's ROI Approach

01 Replicating the Virginian Model
02 Clawback Accountability
03 Targeting High-Yield Sectors
Strategic Specification: Initiative 01

Replicating the Virginian Model

Dave will look to replicate the massive economic success of projects like the Virginian Hotel. In that instance, targeted city incentives and historic tax credits unlocked millions in private investment, resulting in a permanently expanded tax base, massive job creation, and the revitalization of an entire downtown block.

Scope of Work & Objectives
Deploy targeted city incentives and historic tax credits to unlock millions in private investment.
Permanently expand the municipal tax base through massive, sustained job creation.
Revitalize entire downtown blocks and neglected commercial corridors.
The Evidence
Evidence & Research

Why Incentives Matter

Case Study 01 Anchor Projects
Case Study 02 Mechanics of TIF
Case Study 03 Performance-Based
Economic Abstract

Multiplier Effect of Anchor Projects

Targeted municipal incentives for anchor projects drive an economic multiplier effect. They inject direct capital, generate indirect supply-chain spending, and induce consumer spending, expanding local tax bases and increasing foot traffic, property values, and small business revenues.

Certified Case File Research Study

Multiplier Impact

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